Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday, December 4, 2009

Face OFF???



OMGZ! It's true, Coke zero in a brilliant marketing tool has decided to bring together doppelgangers from all over the world.
What does that mean, say you?
What it means is that you can go through the Coke Zero website, then connect through Facebook (in a do you trust this app way? where you have to ask yourself what Coke Zero is getting out of it, and the answer is probably valuable consumer info and insight, but who knows?) where they then go through all the hundreds of other people who trust the Coca Cola corporation (naive, but sweet) and they show you your Doppelganger.



Now I have seen doppelgangers of most of my friends, but said friends are usually far away and don't get to see the evil (or sometimes good) version of themselves. This allows you to not just stare awe-struck into the face of someone that looks like you, but allows you to strike up a conversation, talking about how you guys look the same.
I haven't actually done this yet, because I am certain that if I met or even gazed at the countenance of my double, the world would end. And it's so not 2012 yet.
But still, the fact that I can do this, scares me. The wonderful power of the internet, and companies with disparate websites that have nothing to do with coca-cola.

-Kastoory

Monday, March 16, 2009

Pomp Obsessions - Brawl Street

Okay so admittedly a little late, I finally got to watch Jon Stewart use Jim Cramer as his own personal punching bag and it was... kind of disappointing. It seemed unreasonable to have Cramer justify the big business problem of this country, and why the media never really questions authority when it should. I mean, this guy has a show called Mad Money, which I know because he upped the Bluths to a don't sell in an episode of Arrested Development. CNBC is owned by mega-corp General Electric, and the real problem is how in-bed all media is with conglomerates. The only way out is to be Ad Busters or to be... us. People with no affiliations to anyone except to the people. That's how it should be with journalists and media in general, but it isn't and hasn't been. I also admit the reason I know all this is because the Daily Show has hammered it into me; to find out my own information, figure out truth for myself and not blindly listen to media or anyone else. It would just be sad to see Jon Stewart go the way of Oprah: power-hungry and attacking those cogs, who are not even turning the wheel, just stuck in it.

Stewart veered clear of heartless bastard by checking himself occasionally, and reminding Cramer that "Wealth is work." I took this to very simply mean, money doesn't and shouldn't come to us any other way. Through all this doom and gloom there is a message between the lines: this financial crisis is an opportunity for all you ass-kickers out there to get to fucking work, and show the lazy thieving bastards what true, long-term success means.



On to obsessions.

Jet Blue is the travel hub for the young and the broke (not to mention restless). It also displays a certain marketing joi de vivre among other things. It reminds me of the most intuitive business lesson I've learned: treat people well... that is all.



This is the reason American Apparel is still in business (besides not using sweatshops of course.)



I know I shouldn't, but I want one! Mustache Parties!

Friends we Love bring us another hot pick. Feminist role models with reason in their minds and hope in their hearts are soooo effing hot. Having technical difficulties so I'll just put up a link to the 2 minute video of Thembisa S. Mshaka Friends We Love Project

I also love cooking websites and an old college buddy just started one which I'm really excited about. Yummy recipes will ensue here

What are your obsessions? And do you, like my sister, think I'm being too hard on Mr. Stewart?

-Kastoory