Smart or Stupid

Or neither, Diesel has been making a splash lately with their creative ad campaign, which substitutes the word stupid for innovative. Example:



I guess I look at these ads and I'm not sure what I'm supposed to think, this kind of brand ambiguity has been more prevalent lately as brands try to change themselves to be what they assume the consumer wants. But I always learned in high school that assuming, makes an Ass out of U and Me, so what about what the consumer actually wants? Is there a way, anymore to find out what that is? And how?

Poster Boy Arrested!

Okay, so apparently, a certain underground razor-wielding rock star has been incarcerated for his... unique brand of subway art. Defacing public property is probably more along the lines of what they're calling it but still. Do the advertisers really care, should they? Should the MTA?




In the dreary landscape of advertising, now we actually can look and engage and giggle with the re-imaginings of someone out there who seems to be commenting on the dreariness. I think it's great, and it's only made me notice ads more, not less. What do you think?






For more images go to: http://www.flickr.com/photos/26296445@N05/
For more info on how a party flyers loose lips sank ships go to: http://gothamist.com/2009/01/31/nypd_rolls_up_on_posterboy.php

-Kastoory